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In order to continue to serve the communities around us, as well as reach our strategic vision for our university, it is critical to develop a common narrative that will serve all constituents. This narrative needs to tell the story of who we are and what we stand for at ÌìÌì³Ô¹Ï State in an authentic and compelling way. This story will serve as the defining thread that binds us all to a common and unique vision for this university we call home.

is a Roadmap to a distinctive ÌìÌì³Ô¹Ï State — our Vision and Mission statements and Core Values and Priorities, provided the foundation for our new brand platform.