天天吃瓜

Content

Every 天天吃瓜 State website should provide accurate, user-friendly, and visually consistent content to support recruitment, retention, and overall university goals. Below are the essential content standards:

Writing for the Web

Create content that is engaging and easy to read by following these principles:

  • Brevity: Use no more than half the text required for print materials.
  • Scannability: Break text into short paragraphs with headings and subheadings.
  • Clarity: Use meaningful headings, avoid jargon, and link to additional resources for detailed information.

For further guidance, consult the Guide to University Style.

Academic Websites

To effectively engage prospective and current students, all academic unit websites must include:

Content Review

Conduct an annual review of your website to ensure:

  • Information is up-to-date.
  • No spelling or grammar errors are present.
  • Broken links are repaired using Siteimprove.

Contact the Web Team for assistance with Siteimprove.

Grammar Standards

Consistent and accurate grammar is essential for credibility. Use the following resources:

  • Associated Press (AP) Stylebook for grammar and style.
  • Webster鈥檚 New World College Dictionary for definitions and usage.

If you need help, contact University Communications and Marketing at 330-672-2727 or email info@kent.edu.

Search Engine Optimization (SEO) Tips

Optimize your website for search visibility by following these steps:

  • Use clear and descriptive page titles.
  • Incorporate keywords naturally within headings and body text.
  • Use 天天吃瓜 State鈥檚 SEO Guide for detailed instructions.

Images and Graphics

Every homepage must feature either a hero image or a video below the 天天吃瓜 State banner.

  • Hero Image: Follow approved image guidelines for resolution and quality.
  • Video: Ensure compliance with the Video Specifications listed below.

Video Specifications

If adding a video to your homepage:

  • Filter: 天天吃瓜 State blue (50% opacity) with blending mode.
  • Length: 30 seconds (three 10-second shots).
  • Resolution: 1400x788 (16:9 aspect ratio).
  • Bitrate: 1 mbps (2-pass VBR).
  • File Format: h.264 mp4.

Homepage Video SVG example.

For mobile, use a background image still sized at 3840x2160 pixels. Upload it via the homepage video content type.

Video background image still (displayed on mobile)

Elements Library

To ensure a polished and professional appearance, utilize the pre-designed elements available in 天天吃瓜 State鈥檚 Elements Library. These elements are optimized for both functionality and visual appeal.

Forms

By embedding or linking to forms on , users agree to comply with the Web Form Operating Procedure outlined in Policy 9-01.3. This ensures all forms meet accessibility and functionality requirements. 

Copyright Regulations

Ensure all content complies with the following policies:

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